The market for educational software and digital products in schools, driven partly by demands in testing and assessment, grew over the most recent year to $7.7 billion, a new analysis reveals.
The overall estimated market increased by 3.5 percent from 2009-10 to 2010-11, according to new research from the Washington-based Software & Information Industry Association.
The estimate is based on a survey of 581 educational companies selling in the p-12 market. Responses came from 105 companies, which reported $2.04 billion in revenues.
The most fertile area was instructional support, which made up the largest share of the market—38 percent—at $892 million.
Instructional content had the next-largest share of revenues, at 36 percent, or $795 million, followed by platforms and administration, at 26 percent, or $353 million.
A version of this article appeared in the January 23, 2013 edition of Education Week as Growing Demand Seen For Digital Products