Education Funding

Conn. Reform Group Buys TV Ads to Push Race to Top Bid

April 20, 2010 1 min read
  • Save to favorites
  • Print

ConnCAN, an active education reform group in Connecticut, will begin airing 30-second television advertisements today to push state lawmakers there to pass legislation that the group says is critical to making the state’s round-two application for Race to the Top money competitive. The ads will air across the state.

Here’s a peek at the ad, from ConnCAN’s website. Connecticut, which finished 25th out of 41 applicants in round one, has a lot of ground to make up if it hopes to snag the $175 million prize it is eligible for.

As far as I know, this is the first Race to the Top television ad to be produced anywhere. Anyone know of other campaign-like efforts to push states to act (or not act) for round two?

UPDATE: There is in fact another television ad campaign to get state lawmakers to act on bills related to Race to the Top—in New York. It was produced by Education Reform Now, which has Joe Williams, the executive director of Democrats for Education Reform, on its board of directors. Here’s a link to that ad.

Karen Rutzick, the communications director for ConnCAN, tells me that their ad cost just under $50,000 to produce and air on four network and several cable outlets over the next two weeks. The ads were actually sponsored by ConnCAN’s sister organization that is freer to lobby and engage in political activity, called the Connecticut Coalition for Achievement Advocacy, or ConnAD.

Related Tags:

A version of this news article first appeared in the State EdWatch blog.

Events

School Climate & Safety K-12 Essentials Forum Strengthen Students’ Connections to School
Join this free event to learn how schools are creating the space for students to form strong bonds with each other and trusted adults.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
IT Infrastructure & Management Webinar
Future-Proofing Your School's Tech Ecosystem: Strategies for Asset Tracking, Sustainability, and Budget Optimization
Gain actionable insights into effective asset management, budget optimization, and sustainable IT practices.
Content provided by Follett Learning
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Budget & Finance Webinar
Innovative Funding Models: A Deep Dive into Public-Private Partnerships
Discover how innovative funding models drive educational projects forward. Join us for insights into effective PPP implementation.
Content provided by Follett Learning

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Education Funding When There's More Money for Schools, Is There an 'Objective' Way to Hand It Out?
A fight over the school funding formula in Mississippi is kicking up old debates over how to best target aid.
7 min read
Illustration of many roads and road signs going in different directions with falling money all around.
iStock/Getty
Education Funding Explainer How Can Districts Get More Time to Spend ESSER Dollars? An Explainer
Districts can get up to 14 additional months to spend ESSER dollars on contracts—if their state and the federal government both approve.
4 min read
Illustration of woman turning back hands on clock.
Education Week + iStock / Getty Images Plus Week
Education Funding Education Dept. Sees Small Cut in Funding Package That Averted Government Shutdown
The Education Department will see a reduction even as the funding package provides for small increases to key K-12 programs.
3 min read
President Joe Biden delivers a speech about healthcare at an event in Raleigh, N.C., on March 26, 2024.
President Joe Biden delivers a speech about health care at an event in Raleigh, N.C., on March 26. Biden signed a funding package into law over the weekend that keeps the federal government open through September but includes a slight decrease in the Education Department's budget.
Matt Kelley/AP
Education Funding Biden's Budget Proposes Smaller Bump to Education Spending
The president requested increases to Title I and IDEA, and funding to expand preschool access in his 2025 budget proposal.
7 min read
President Joe Biden delivers remarks on lowering prices for American families during an event at the YMCA Allard Center on March 11, 2024, in Goffstown, N.H.
President Joe Biden delivers remarks on lowering prices for American families during an event at the YMCA Allard Center on March 11, 2024, in Goffstown, N.H. Biden's administration released its 2025 budget proposal, which includes a modest spending increase for the Education Department.
Evan Vucci/AP