Student Achievement

‘Fast Break for Reading’ Youth-Literacy Campaign Launched

By Bryan Toporek — November 15, 2012 1 min read
  • Save to favorites
  • Print

The International Reading Association (IRA) and American Basketball Association (ABA) launched a new youth-reading initiative this week called “Fast Break for Reading,” design to encourage students to read at least 10 minutes per day.

The campaign, which began on Monday, runs through the end of the ABA season, which wraps up on March 10, 2013, according to a spokesperson from the IRA.

Between now and then, the campaign hopes to generate at least 1 million minutes of reading.

What’s in it for the kids (besides, you know, nurturing their love of literature)? Each student who actually reads 10 minutes per day throughout the campaign will receive a certificate of participation, a ticket to an ABA game of his or her choice, and a chance to win a trip to one ABA finals game.

The top reader at each school will also receive an “Outstanding Achievement Award,” according to the rules of the campaign.

“IRA is very pleased to be partnering with the ABA,” Stephen Sye, the IRA’s senior marketing manager, said in a statement. “Like us, the ABA is concerned about literacy in the U.S. and is joining with us to make a significant difference in the reading habits of young people.”

To participate, teachers visit the campaign’s website and download monthly reading logs for their students. At the end of each month, teachers collect their students’ logs, distribute certificates of participation for any student who read 10 minutes per night that month, and submit the tally of students and reading hours to the campaign’s website. (The certificates of participation are free to download from the campaign’s website, too.)

The student who reads the most total minutes and is taught by the teacher who accumulates the most total minutes nationally for the program will receive the grand prize: round-trip airfare and one night’s hotel lodging for the student and two chaperones so they can attend an ABA finals game.

“We can think of nothing more important for young people than to acquire good reading skills, as this can be a life changer,” said Joe Newman, the chief executive officer of the ABA, in a statement.

Teachers have incentive to participate, too. Teachers who sign up for the program are also eligible for the grand prize, and they will all receive a free common-core standards implementation guide from the IRA. (For more on the common core, by the way, you can also check out

A version of this news article first appeared in the Schooled in Sports blog.


Commenting has been disabled on edweek.org effective Sept. 8. Please visit our FAQ section for more details. To get in touch with us visit our contact page, follow us on social media, or submit a Letter to the Editor.


Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Teaching Webinar
6 Key Trends in Teaching and Learning
As we enter the third school year affected by the pandemic—and a return to the classroom for many—we come better prepared, but questions remain. How will the last year impact teaching and learning this school
Content provided by Instructure
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School & District Management Webinar
Ensuring Continuity of Learning: How to Prepare for the Next Disruption
Across the country, K-12 schools and districts are, again, considering how to ensure effective continuity of learning in the face of emerging COVID variants, politicized debates, and more. Learn from Alexandria City Public Schools superintendent
Content provided by Class
Teaching Profession Live Online Discussion What Have We Learned From Teachers During the Pandemic?
University of California, Santa Cruz, researcher Lora Bartlett and her colleagues spent months studying how the pandemic affected classroom teachers. We will discuss the takeaways from her research not only for teachers, but also for

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

Student Achievement Schools Straddle the Pandemic and Familiar Headwinds in Quest to Boost Quality
The latest Quality Counts summative grades show stubbornly average performance by the nation's schools overall, despite pockets of promise.
1 min read
Illustration of C letter grade
Getty
Student Achievement Spotlight Spotlight on Learning Gaps
In this Spotlight, analyze where learners – and educators – are in their learning process; see what other leaders are planning, and more.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Student Achievement Whitepaper
The Tutoring Solution: Exclusive Survey Findings
A white paper commissioned by Kelly Education and published by the EdWeek Research Center finds that parents and educators alike are on b...
Content provided by Kelly Education
Student Achievement Quiz Quiz Yourself: How Much Do You Know About Student Achievement?
Quiz Yourself: How is your district doing with student achievement?