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Education Webinar

The K-12 Leader: Data and Insights Every Marketer Needs to Know

Fri., October 13, 2023, 12:30 p.m. - 1:00 p.m. ET
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Which topics are capturing the attention of district and school leaders? Discover how to align your content with the topics your target audience cares about most.   

Join EdWeek Director of Audience Engagement & Analytics Rachael Delgado for a look at the content driving the strongest engagement among the 2 million visitors to edweek.org. Based on time spent on site, interactions on social media, and other key metrics, she’ll unpack: 

  • District leaders’ preferred formats for content consumption
  • The top search terms
  • The most popular videos
  • What’s trending on social
  • What social media platforms K-12 leaders turn to, and much more!

And be sure to come with questions - we’ll leave time for Q&A.   

Can’t join us on the 13th? No worries! Register now and watch the webinar on demand.  

Speaker
Rachael Delgado
Director, Audience Engagement & Analytics, Education Week
Rachael Delgado leads our analytics efforts to understand and engage readers and manages the research library which provides in-depth research support throughout the organization. Prior to joining Education Week, she was the Early College Coordinator for Washington, DC’s Bell Multicultural High School. She was also an elementary school teacher in a dual-language Spanish-English immersion program in the DC Public Schools. 

Delgado earned her Doctorate of Education in teaching and learning policy at the University of Maryland, College Park. She holds a master’s degree in library science from the University of Maryland, College Park, a master’s degree in teaching from American University, and completed her undergraduate work at Brown University. 
Melissa Heyeck
Senior Director, Marketing, Education Week
Melissa Heyeck is the Senior Director of Marketing at Education Week, where she leads the B2B marketing team, working in partnership with the sales teams. Much of her career has been spent serving the education sector, where Melissa has honed her marketing expertise while contributing to companies such as Discovery Education and Teaching Strategies. Melissa writes a bi-weekly newsletter for edmarketers called The WirED Marketer sharing best practices, data and analytics to help other edmarketers lead in this industry.


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