Los Angeles District Hires First Social-Media Director

District could be setting precedent with new position

In what may be a national first for a school district, the Los Angeles school system has hired a full-time social-media director.

The move last month prompts an immediate question: What exactly does a K-12 school district's social-media director do?

Answering it has been one of the first orders of business for Stephanie Abrams since she took the job at the nation's second-largest school district after a career as a television reporter, most recently for...

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