Published Online: November 15, 2011
Published in Print: November 16, 2011, as Business in Education

Report Roundup

Business in Education

"The Fourteenth Annual Report on Schoolhouse Commercializing Trends: 2010-2011"

Article Tools
  • PrintPrinter-Friendly
  • EmailEmail Article
  • ReprintReprints
  • CommentsComments

A report from the National Education Policy Center at the University of Colorado, Boulder, suggests that corporate partnerships and sponsorships in schools can cause educational harm.

The authors analyzed instances of school commercialism to probe into the educational effects of the school-related activities—ranging from science fairs to sponsored curricula—of corporations like Google, Nike, and Shell.

The reportRequires Adobe Acrobat Reader concludes that marketing in schools can contradict curricular messages, as when junk food is advertised while health or science classes teach students to avoid it, and that corporate-sponsored field trips and assemblies can distract from instructional time. The report also argues that the corporate presence in schools is inherently contrary to teaching critical thinking skills, as corporations have a direct interest in students' accepting their products or messages.

Vol. 31, Issue 12, Page 5

Related Stories
You must be logged in to leave a comment. Login |  Register
Ground Rules for Posting
We encourage lively debate, but please be respectful of others. Profanity and personal attacks are prohibited. By commenting, you are agreeing to abide by our user agreement.
All comments are public.

Back to Top Back to Top

Most Popular Stories