Published Online: July 15, 2005
Published in Print: July 27, 2005, as Study: Children Watch Fewer TV Advertisements
Includes updates and/or revisions.

Report Roundup

Study: Children Watch Fewer TV Advertisements

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Children see fewer commercial advertisements on television today, especially for food products, than they did in the late 1970s, a study by the Federal Trade Commission reports.

According to the study, the total number of paid advertisements watched per year on all television programs by children ages 2 to 11 dropped 12 percent between 1977 and 2004. Also, children in that age group saw 34 percent fewer advertisements for food products while they were watching children’s television programs, the report claims.

Vol. 24, Issue 43, Page 14

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