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Superintendent of Public Instruction Eugene T. Paslov of Nevada has been named the executive director of the New Standards Project.

Mr. Paslov will give up his state post in August. Beginning this month, however, he will assume some of the duties as coordinator of the project, a partnership of 19 states and six urban school districts working on a national system of education standards and examinations.

Mr. Paslov has been the state superintendent in Nevada since 1985.

The standards project, which is jointly run by the Washington-based National Center on Education and the Economy and the Learning Research and Development Center at the University of Pittsburgh, is funded with foundation grants and state contributions.

Plans for Proceeds: William H. Gates 3rd, the chairman and chief executive officer of the Microsoft Corporation, will donate to "organizations involved in computer education'' any proceeds from a book he plans to write about his personal vision for the "information superhighway.''

Christine Santucci, a Microsoft spokeswoman, said Mr. Gates has signed a contract with Penguin U.S.A. to write the book, which is expected to be published in 1995.

Although numerous books have been written about Mr. Gate's vision of the "digital future''--in which voice, video, and data can be distributed nationwide on electronic networks--the book will be the first written by Mr. Gates, she said.

The beneficiaries of the book's proceeds will be announced soon, she said.

Mr. Gates became the microcomputer industry's first billionaire in 1987 after he co-founded the Redmond, Wash.-based software company that developed the MS-DOS operating system.

MS-DOS is the internal software that runs all microcomputers manufactured by the International Business Machines Corporation and many of their "clones.''

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