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A national advertising campaign called "Reach for the Power: Teach" has logged more than 250,000 telephone calls since April 1988 from people interested in becoming teachers.

Recruiting New Teachers Inc., a nonprofit organization that is co-sponsoring the campaign with the Advertising Council, has distributed informational brochures to each caller.

More than 65,000 callers provided information on their educational backgrounds and teaching interests, the organization says.

Of those who responded, 30 percent were members of minority groups and 69 percent were age 23 or older. Of a smaller sampling of respondents, 57 percent had at least a bachelor's degree and 25 percent already were certified to teach.

The Cambridge, Mass.-based organization has developed a network of 200 groups to link potential teachers with jobs, information, and education and training.

The campaign has received more than $30 million in donated advertising. Its most recent television spots feature the actor Edward James Olmos in scenes from the popular movie "Stand and Deliver."


The Southern Education Foundation has published a report detailing the revitalization of teacher-education programs at four historically black colleges.

Such institutions were among the first to reform their teacher-education programs beginning in the late 1970's and early 1980s', notes Antoine M. Garibaldi, author of the report and dean of arts and sciences at Xavier University of Louisiana.

Mr. Garibaldi examines programs at Xavier, Bethune-Cookman College, Norfolk State University, and Tuskegee University.

The improvements the schools made in their academic programs have resulted in rising enrollments and an increase in the percentage of their graduates who pass certification examinations, Mr. Garibaldi concludes.

He reports that the institutions subjected their academic programs to intensive formal scrutiny, initiated reforms with the full backing of top administrators, set high standards or raised existing standards, and involved the arts-and-sciences faculty in strengthening the liberal-arts components of the programs.

The country's 100 historically black colleges--which represent fewer than 8 percent of all teacher-education programs--produce between two-thirds and three-fourths of all black teachers, Mr. Garibaldi notes.

Copies of "The Revitalization of Teacher Education Programs at Historically Black Colleges: Four Case Studies" are available for $5 each plus $1.50 postage from the sef, 135 Auburn Ave., Second Floor, Atlanta, Ga. 30303.--ab

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