Some marketing strategies, evidently, never go out of style.
Even at ISTE, a national gathering of ed-tech teachers, vendors, and other digital-age enthusiasts, one of the most popular campaigns by companies to spread the word about their products remains the T-shirt giveaway.
Well, it’s not always a giveaway. In many cases teachers and administrators were able to obtain the wearable goodies—which ranged from subtle sepia tones to neon—after agreeing to try out a product, sit through a demo, or promote it through social media.
I’ve described the fashion on display in a Videolicious production, above.
Fans of ed-tech, or T-shirts, enjoy.
A version of this news article first appeared in the Digital Education blog.