In September alone, Sen. Barack Obama raised a mind-boggling $150 million—which has allowed him to the airwaves with a vengeance. Included in the barrage of television ads from the Obama campaign is a new spot titled “Turn it Off,” which refers to his plea that parents help schools do their jobs by shutting off the TV at home. (For more, see this recent Ed Week story.)

The ad, which you can watch below, hits on classic Obama education themes: parental responsibility, the link between education and a kid’s dreams, and the need to expand early education, recruit new teachers, and pay them better.

“It’s not just about their future, it’s about ours,” he says.