Schools’ recent focus on using social-media platforms to get their messages out may be misguided, finds a new survey by the nonprofit research group Project Tomorrow and ed-tech company Blackboard Inc.
Just 16 percent of parents say Facebook is an effective way to communicate school and district information, compared with 78 percent of district communications officers.
Nearly half of parents want school and district information texted directly to them, while just 19 percent want to go to a website to find the information.
The survey includes responses from more than 514,000 K-12 students, parents, and educators from October 2016 to January 2017.
