Falling enrollment isn’t just a numbers game; it’s a story problem. Every school-family interaction shapes your district’s public image. Communications leaders who recognize this can turn everyday moments into powerful PR that builds trust, boosts reputation, and drives enrollment.
In this session, hear insights from Patti Moon, Chief Communications Officer at Aurora Public Schools, and learn how to:
- Equip all staff to use family communication as a lever for positive PR
- Strengthen your district’s reputation through authentic, inclusive messaging
- Activate families as co-creators and champions of your district’s story
Stopping the drop is just the beginning. These strategies don’t just keep families from leaving; they foster a stronger learning culture that drives student success. We’ll break down the what, when, and how of digital communication to turn your school community into your most powerful PR team.
