Name: EdMarketer Quick Hit: Build Campaigns That Engage K-12 Leaders
Start: 2026-10-23T12:30:00ZEDT
End: 2026-10-23T13:00:00ZEDT

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What’s trending among district and school leaders? And how can you design marketing campaigns that capture – and keep – their attention?

During this 30-minute webinar, we’ll unpack the content that’s resonating with Education Week’s massive K-12 audience. Based on time spent on site, user behavior across platforms, and other proprietary data, we’ll share insights on:

The topics of highest interest to K-12 leaders now
The top-performing webinars and lead-gen products
Dos and don’ts for effective ads
District vs. School Leaders: how their content engagement compares
Tips and best practices for optimizing your campaigns

If you’re marketing products and services to K-12 leaders, you won’t want to miss this discussion!

Be sure to come with questions - we’ll leave time for Q&A.  

Adam Kowalsky

Advertising Operations Manager, Education Week

Adam Kowalsky leads a team of Ad Operations specialists and oversees execution across Education Week’s digital portfolio, including display, email, and lead generation products. He is a strategic leader who takes pride in driving success through providing innovative solutions, detailed analysis, and clear communication.

Robyn Miller-Tarnoff

Assistant Director of Communications and Content Marketing, Education Week

Robyn Miller-Tarnoff develops content and events to engage Education Week’s audiences, oversees media relations, and manages the organization’s brand presence at industry conferences. She has a decades-plus track record leading national campaigns and building strategic partnerships for nonprofits, corporations, and public agencies. She holds a bachelor’s degree from Tufts University and a master’s in public administration from George Washington University.

Education Week maintains sole editorial control over the selection of the guests and content for this virtual event.

References to products or services in the course of this webinar do not constitute endorsements by Education Week or Editorial Projects in Education.

A transcript will be available for download from the resource list within five business days after the event.

Your e-mail address may be used to communicate with you about your registration, related products and services, and offers sent to you directly from sponsors. Use of your personal information is otherwise protected according to our privacy policy.

EdMarketer Quick Hit: Build Campaigns That Engage K-12 Leaders

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