By now, you may have heard that there’s a new education blog out there called Eduflack. What you may not know is that the blog is authored by Patrick Riccards, a longtime education PR pro who is currently VP for public affairs for Lipman Hearne, a PR firm for nonprofits whose clients include the National Governors Association, KnowledgeWorks Foundation, and International Baccalaureate.

Riccards says his focus is “seeing if the message behind the reform is effectively taking hold (or if we are merely having researchers or wonks talk to researchers or wonks.” Welcome, and condolences.