Startups Seek to Master the Education Market

The increasing flow of venture capital into K-12 and heightened interest in educational technology are creating opportunities for market newcomers

Less than a year ago, Sam Chaudhary and Liam Don met at the University of Cambridge in England during a so-called startup weekend , an event where would-be entrepreneurs, Web designers, and software developers gathered to brainstorm for 54 hours straight.

The two had coffee in London about a month later and hatched an idea. Within days, they had applied to an American business-incubator program for education entrepreneurs, and by last August, they had launched Class Dojo , a classroom-management tool for teachers, which has grown significantly in schools since it was launched.

Even a few years ago, this Silicon Valley-esque story might not have had such a happy beginning. While it remains to be seen whether Class Dojo will cut it, the Palo Alto-based company got traction, and quickly, despite the still uncertain state...

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