Advent of Digital Video Triggers Shifts in School Market

To Louise B. McGinnis, an elementary science teacher in Palm Beach County, Fla., video is not a frill or a classroom babysitter, but a core resource that can clarify concepts for today’s media-oriented children and draw them into their lessons.

“All students need visuals sometimes,” she said. “That’s what helps them learn.”

Her view, shared by growing numbers of teachers, is one that providers of educational videos hope to capitalize on, as changes in technology continue and the market...

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