Seasoned PR Executive to Hone Ed. Dept.’s Message

By Michelle R. Davis
Washington

The Department of Education’s new guru of public relations views himself as a one-man focus group.

With four children attending schools from the elementary level to college, Kevin F. Sullivan figures he has the perfect perspective on the education issues he’s facing on a daily basis.

Secretary of Education Margaret Spellings recruited Mr. Sullivan for the brand-new job of assistant secretary for communications and outreach, which Ms. Spellings created in March following a series of public relations controversies...

This article is available to subscribers only.

To keep reading this article and more, subscribe now or purchase this article.

Already have an account? Please login.

Subscribe to Education Week and Save

Get a full year and save up to 45%!

Premium Online + Print

37 issues + Online Access
$89

You Save 45%

SUBSCRIBE NOW

(See details.)

Premium Online

12 Months Online Access
$74

You Save 38%

SUBSCRIBE NOW

(See details.)

Most Popular Stories

Viewed

Emailed

Recommended

Commented

Sponsored Whitepapers

• E-Policy Essentials for Schools, Write a Definitive Acceptable Use Policy

• Math Intervention - From Best Practice to Next Practice

• Motivation & Personalization: Middle School Math

• Teaching Self-Regulation Skills to Close the Income-Based Achievement Gap

• Can response systems improve learning outcomes?

• Unique Challenges Facing K-12 IT Professionals

• 10 Steps for Migrating Curriculum to Common Core

• The Educational Promise of Social Media

• Broad Knowledge Drives Literacy

• Using Collaboration to Impact Teaching & Learning

• Data Systems That Help Schools Make a Difference

• Great Books Programs Fit the CCSS

MORE EDUCATION JOBS >>
Post a Job >>