SchoolMatch Helps Parents Choose Where To Live

By Mark Walsh

When the Warner-Lambert Company recently had to transfer about two dozen workers from a North Carolina facility to its New Jersey headquarters, the consumer-products and pharmaceutical concern offered the transferees an unusual benefit: specialized advice about schools in the new area.

The company sought the help of SchoolMatch, an Ohio-based service that uses a data base of information on the nation's school districts to help parents choose a community with the schools that are best suited to their children.

"Here in New Jersey, there are so many different townships and boroughs,'' says Robert Todd, the vice president of colleague relations for Warner-Lambert, which makes a wide variety of products, including Listerine mouthwash, Rolaids antacid, and Junior Mints candy. "The array of school districts to consider up...