This video, sponsored by First Five Years Fund, will play on the CBS Jumbotron in New York’s Times Square through July 8, just in time for the last rounds of federal and state budget wrangling over early childhood funds.
“Our hope is that Early Learning Matters will help bring the importance of early childhood education to the center of the American conversation,” Cornelia Grumman, executive director of First Five Years Fund, said in a press release. “And where better to do that than amid the bustle of millions passing by Times Square in New York City.”