School Choice & Charters News in Brief

Austin District Hires Marketing Company

By Tribune News Service — January 05, 2016 1 min read
  • Save to favorites
  • Print

The Austin, Texas, school district has hired a marketing firm to help boost student enrollment.

The school board approved a $350,000 contract with Sanders/Wingo Advertising Inc. to serve as a marketing consultant for the district, which has seen enrollment dwindle by 3,000 students over the past three years.

The 83,688-student district hopes to attract students who currently attend private and charter schools, as well as those who attend other districts.

Related Tags:

A version of this article appeared in the January 06, 2016 edition of Education Week as Austin District Hires Marketing Company

Events

Special Education Live Online Discussion A Seat at the Table - Special Education: Proven Interventions for Academic Success
Special education should be a launchpad, not a label. Join the conversation on how schools can better support ALL students.
Special Education K-12 Essentials Forum Innovative Approaches to Special Education
Join this free virtual event to explore innovations in the evolving landscape of special education.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Curriculum Webinar
STEM Fusion: Empowering K-12 Education through Interdisciplinary Integration
Join our webinar to learn how integrating STEM with other subjects can revolutionize K-12 education & prepare students for the future.
Content provided by Project Lead The Way

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
View Jobs
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
View Jobs
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
View Jobs
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.
View Jobs

Read Next

School Choice & Charters Video Private School Choice: A Video Explainer
We're tracking the proliferation of school choice policies around the country. Here's how to get up to speed.
2 min read
School Choice & Charters Opinion What Would Religious Charter Schools Mean for Public Education?
Discriminating and proselytizing on the taxpayer dime will never be acceptable, writes Kevin G. Welner.
Kevin G. Welner
5 min read
A green apple with a cross shaped stem in between red apples.
Richard Mia for Education Week
School Choice & Charters Private School Choice Continues to Spread. 3 Things to Know
New research shows private schools increase tuition when states send public funds for parents to spend on private education.
6 min read
Image of private school kids outside in the school yard.
E+
School Choice & Charters Opinion Does School Choice 'Work'?
Ultimately, the “how” of educational choice may matter more than the “what.”
10 min read
Image shows a multi-tailed arrow hitting the bullseye of a target.
DigitalVision Vectors/Getty