School Choice & Charters News in Brief

Austin District Hires Marketing Company

By Tribune News Service — January 05, 2016 1 min read
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The Austin, Texas, school district has hired a marketing firm to help boost student enrollment.

The school board approved a $350,000 contract with Sanders/Wingo Advertising Inc. to serve as a marketing consultant for the district, which has seen enrollment dwindle by 3,000 students over the past three years.

The 83,688-student district hopes to attract students who currently attend private and charter schools, as well as those who attend other districts.

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A version of this article appeared in the January 06, 2016 edition of Education Week as Austin District Hires Marketing Company

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