Navigating the Ed-Tech Marketplace

This Education Week special report, “Navigating the Ed-Tech Marketplace,” aims to help school leaders make smart choices by mapping what the educational technology marketplace looks like, how it works, and the changes that are likely to shape it now and in the future. It examines the largest and fastest-growing categories in the ed-tech sector, outlines how school leaders are becoming more sophisticated buyers of ed-tech products and services, and includes Q&As with CEOs from three very different ed-tech companies.


Read Navigating the Ed-Tech Marketplace as a free digital edition—online or on your mobile device.

Common-core standards and assessments and healthier local and state budgets are fueling spending by K-12 schools in the multibillion-dollar market for educational technology.
June 11, 2014 – Education Week

Educational technology has become a hot area for investors, but some worry that could signal a bubble about to burst, leaving students and teachers in the lurch.
June 11, 2014 – Education Week

A series of nascent efforts in schools and districts is underway to help administrators take a more discerning approach when purchasing products and services
June 11, 2014 – Education Week

Companies trying to sell ed-tech products to school districts often face significant barriers, including arcane purchasing systems and difficulty reaching decision makers
June 11, 2014 – Education Week

Market analysts generally predict ed-tech purchases linked to the standards will be directed toward digital tools that show the greatest performance in the classroom.
June 11, 2014 – Education Week

Online instructional content remains the largest slice of the growing educational technology market, even in a challenging economic climate for K-12 school districts.
June 11, 2014 – Education Week

The $810 million in revenues that ed-tech companies generated from various aspects of digital assessment more than offset declines in the LMS and productivity-tools sectors.
June 11, 2014 – Education Week

Purchases of technologies that help power districts' administrative and operational functions have lagged, although some observers predict a rebound in the near future.
June 11, 2014 – Education Week

The Renaissance Learning CEO says that educators are becoming "data-fluent," helping them understand how to tailor learning more effectively for students
June 11, 2014 – Education Week

The CEO of Middlebury Interactive Languages says business leaders should develop a deep appreciation for the challenges teachers face
June 11, 2014 – Education Week

The CEO of Discovery Education says the best digital learning efforts are driven by school leaders who have the courage and conviction to try new educational approaches.
June 11, 2014 – Education Week

Schools are turning to online courses to protect district revenues, build blended learning curricula, and prepare students to succeed in a digital world.
June 11, 2014 – Education Week

The "return on education" investment concept moves toward center stage as measuring the impact of ed-tech products and services becomes more sophisticated.
June 11, 2014 – Education Week

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