The early childhood education market continues to gain traction. States invested a record of nearly $14.4 billion in public PreK in 2024-25. Science-of-reading laws in more than 30 states now extend into PreK, and the debate over screen time is shaping what educators expect from the products they use. For companies selling into early learning, understanding what’s happening in classrooms is critical.
Join Holly Kurtz, Director of the EdWeek Research Center, and Melissa Heyeck, Senior Director of Marketing, for a 30-minute session that pairs new research with practical guidance for marketing and sales teams.
Holly will share findings from a recent EdWeek Research Center survey of more than 1,000 PreK and early elementary teachers, program directors, and school leaders. Melissa will translate that data into strategies marketers can put to work right away.
You’ll learn:
- The classroom challenges educators report and how to position your solutions around them
- Where educators and administrators see things differently, and why that matters for your messaging
- How educators’ views on play, phonics, and screen time can inform your positioning
- Who makes and influences purchasing decisions across state-funded PreK, school districts, and Head Start
Whether you’re setting strategy or running campaigns, you’ll leave with insights to sharpen your messaging, target the right buyers, and support your sales team. The session will close with a lightning round of Q&A.
