Name: How to Engage K-12 Leaders & Elevate Your B2E Marketing
Start: 2025-10-10T12:30:00ZEDT
End: 2025-10-10T13:00:00ZEDT

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How can you truly connect with K-12 leaders and not get lost in the noise? In this 30-min. session, we’ll break down how to reach district leaders, school leaders, and educators on social media and other channels with content that actually resonates and drives engagement with your brand.

Drawing on real-world examples and proven strategies, we’ll share:

What topics are trending among K-12 leaders and educators
Which content and formats drive engagement (and what falls flat)
Who’s really on social media in the K-12 space—and how they use it
Tips for targeting, posting, and sparking conversation

Be sure to bring your questions. We’ll leave time for a lightning round Q&A session.

Marina Whiteleather

Director of Social Media & Audience Engagement, Education Week

Marina Whiteleather leads the paid and organic social media and audience engagement strategy for Education Week. She has worked in social media and digital marketing strategy for ad agencies and television networks prior to leading EdWeek’s social media team.

Robyn Miller-Tarnoff

Assistant Director of Communication and Content Marketing, Education Week

Robyn Miller-Tarnoff develops strategic messaging and content to engage EdWeek’s B2C and B2B audiences and manages the organization’s presence at industry conferences. She has a decades-plus track record leading national campaigns and building strategic partnerships for nonprofits, corporations, and public agencies.

For all webinars broadcast by Education Week after August 1, 2019, Certificates of Completion are available to all registered live attendees who attend 53 minutes or more of this webinar. Educators can download a PDF certificate verifying 1 hour of Professional Development credit. As with all professional development hours delivered, Education Week recommends each educator verify ahead of the webinar broadcast that the content will qualify for professional development in your school, district, county, or state with your supervisor, human resources professional, and/or principal or superintendent’s office.

Education Week maintains sole editorial control over the selection of the guests and content for this virtual event.

References to products or services in the course of this webinar do not constitute endorsements by Education Week or Editorial Projects in Education.

A transcript will be available for download from the resource list within five business days after the event.

Your e-mail address may be used to communicate with you about your registration, related products and services, and offers sent to you directly from sponsors. Use of your personal information is otherwise protected according to our privacy policy.

How to Engage K-12 Leaders & Elevate Your B2E Marketing

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