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Education Webinar

Developing and Executing Impactful Research Campaigns to Fuel Your Ed Marketing Strategy 

Thu., April 04, 2024, 2:00 p.m. - 3:00 p.m. ET
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Utilizing carefully designed and executed research can help direct your Ed Marketing Strategy. Join Holly Kurtz, PhD, Director of the EdWeek Research Center, and Maurice Bakley, Publisher of EdWeek Market Brief, for an exclusive webinar focused on crafting these impactful custom research initiatives. You’ll hear firsthand insights from Abby Daniels, a Marketing Director at Learning.com who partnered with the EdWeek Research Center to achieve her company’s objectives. Learn not only how they navigated the research process but also how they strategically leveraged the findings to drive impactful outcomes.

The webinar will delve into best practices, initiation strategies, comprehensive methodologies, and potential offerings, equipping marketers, researchers, and product teams with the essential knowledge to embark on a custom research project tailored to address their pressing needs and steer their organizational strategy with precision.  

Join us for actionable next steps and best practices that you’ll only find with EdWeek’s Research Center and Marketing Solutions team. 

Speakers
Holly Kurtz
Director EdWeek Research Center
Maurice Bakley
Publisher EdWeek Market Brief
Abby Daniels
Director of Marketing, Learning.com

For all webinars broadcast by Education Week after August 1, 2019, Certificates of Completion are available to all registered live attendees who attend 53 minutes or more of this webinar. Educators can download a PDF certificate verifying 1 hour of Professional Development credit. As with all professional development hours delivered, Education Week recommends each educator verify ahead of the webinar broadcast that the content will qualify for professional development in your school, district, county, or state with your supervisor, human resources professional, and/or principal or superintendent’s office.

Education Week maintains sole editorial control over the selection of the guests and content for this virtual event.

References to products or services in the course of this webinar do not constitute endorsements by Education Week or Editorial Projects in Education.

A transcript will be available for download from the resource list within five business days after the event.

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