Blogging is fun. Too much fun. As this Time.com article points out (here), it’s crack for journalists, whose best ideas otherwise get killed or blocked by ogre editors, and who are usually straightjacketed by the requirements of objective journalism (blandness, rigid even-handedness). It’s also good business, since it doesn’t take much time to find and slam someone else’s hard work. (Doing that to to Diana Jean Schemo’s NYT piece a couple days ago took about a half hour at most.) But I don’t know if publishers are all of them really that business-oriented, or that online advertising brings in enough revenue -- yet -- to justify the expense of even the cheapest bloggers churning out the most salacious gossip. Recently, the Huffington Post announced it was going to pay its 1800 bloggers... never. And Gawker pays $12 per post.
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