If Teachers Can’t Figure Out How to Reach Boys, Disney Will

By Mary Ann Zehr — April 15, 2009 1 min read
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A post over at Core Knowledge Blog drew my attention to an article published in the New York Times this week about how market researchers at the Walt Disney Company and other media companies try to figure out how to engage boys in entertainment.

Here’s an excerpt:

The guys are trickier to pin down for a host of reasons. They hop more quickly than their female counterparts from sporting activities to television to video games during leisure time. They can also be harder to understand: the cliché that girls are more willing to chitchat about their feelings is often true.

I’m thinking there might be some clues in this article for those of you who are trying to figure out how to engage boys in reading, as we’ve been discussing on this blog.

A version of this news article first appeared in the Curriculum Matters blog.