About us
Building Bridges with the Press
A Guide for Educators
By Julie Blair
- Introduction
- The Case for Unfettered Access
- Sidebar — Educators’ Views of the Press
- Sidebar — Transforming Media Relations in Miami-Dade
- The Person Behind the Press Pass
- Sidebar — Survey Says: What New Reporters Think
- Sidebar — Journalism 101: A Glossary
- Developing Your Nose for News
- Sidebar — Seven Key Questions
- Sidebar — Finding the Story: A Sample of Techniques
- Building a Relationship With the Media
- Sidebar — Meeting the Press: Things to Talk About
- Sidebar — Finding Your Voice: Choosing a Spokesperson
- Marketing Story Ideas to Reporters
- Sidebar — Writing the Press Release: Tips on Articulating Your Message
- Sidebar — ACTION! Making School Stories Compelling for Television
- When Reporters Visit Your School
- Sidebar — Bad Apples: Behavior You Shouldn’t Tolerate
- Sidebar — Get the Picture: How to Work With Photographers
- When Crisis Strikes
- Sidebar — The White House Response
- Sidebar — The Cattle Call: How to Hold a Successful Press Conference
- Epilogue
- Acknowledgments
- Appendix I
- Appendix II
- Index
Copyright © 2004 by Editorial Projects in Education, Inc. All rights reserved.

