Building Bridges with the Press

A Guide for Educators

By Julie Blair Building Bridges with the Press book cover

  • Introduction

  • The Case for Unfettered Access
    • Sidebar — Educators’ Views of the Press
    • Sidebar — Transforming Media Relations in Miami-Dade

  • The Person Behind the Press Pass
    • Sidebar — Survey Says: What New Reporters Think
    • Sidebar — Journalism 101: A Glossary

  • Developing Your Nose for News
    • Sidebar — Seven Key Questions
    • Sidebar — Finding the Story: A Sample of Techniques

  • Building a Relationship With the Media
    • Sidebar — Meeting the Press: Things to Talk About
    • Sidebar — Finding Your Voice: Choosing a Spokesperson

  • Marketing Story Ideas to Reporters
    • Sidebar — Writing the Press Release: Tips on Articulating Your Message
    • Sidebar — ACTION! Making School Stories Compelling for Television

  • When Reporters Visit Your School
    • Sidebar — Bad Apples: Behavior You Shouldn’t Tolerate
    • Sidebar — Get the Picture: How to Work With Photographers

  • When Crisis Strikes
    • Sidebar — The White House Response
    • Sidebar — The Cattle Call: How to Hold a Successful Press Conference

  • Epilogue

  • Acknowledgments

  • Appendix I

  • Appendix II

  • Index

Copyright © 2004 by Editorial Projects in Education, Inc. All rights reserved.