State Journal

A little advertising can go a long way. That's what some local school leaders in Wisconsin are finding as they try to sell students and parents on the attractions of their schools.

Since the enactment of a law that lets parents enroll their children in public schools outside their home districts, a handful of school systems have begun running advertisements in local papers in an effort to boost sagging enrollment.

While only a handful of the state's 425 districts have used the technique, officials of those mainly smaller districts think such...