I’ve done just about everything wrong when it comes to blog naming, according to this recent article from Slate (What not to name your blog). I named this one something boring, and didn’t name it after myself. I named the other one (District 299) something so obscure that even folks in Chicago didn’t know what it was (at first). But at least I didn’t go for irony, Star Wars allusions, or bad puns. And I like to think I’ve chosen my antagonists wisely.