Teenagers have had a hand in producing several sassy advertisements as part of the anti-smoking “Truth” campaign. Portions of one of the televised ads appear below. In this commercial, four teenage girls have a speaker-phone conversation with a tobacco executive named Bob.
| Teenager: Hi, Bob. This is Gwendolyn from Truth. See, my friends have started smoking, and, um, I kind of wanted to try it |
too, but I want to make sure I get the right brand of cigarettes to really look cool. So I thought I would call you because you’d be the best person to tell me.
Bob: What I would suggest is that you guys find something better to do with your time.
Teenager: Why don’t you find something better to do with your advertisement, like telling the truth sometime?
Teenager: You know what, Bob? Do you know that 1,000 people [are] dying every day from cigarette smoking?
Bob: Do you know that hundreds of people die because they drive cars too fast? ... Well, I mean it’s not my problem. Have a nice weekend. Goodbye.
SOURCE: Florida Department of Health
A version of this article appeared in the June 23, 1999 edition of Education Week