School & District Management Book

Building Bridges with the Press: A Guide for Educators

By Julie Blair, 2004
Price: Paperback, $19.95
BOOKS building bridges with the press

Former Education Week reporter Julie Blair offers practical tips on how to work with the press to foster thoughtful coverage that best serves schools, communities, and journalists.

Table of Contents

  • The Case for Unfettered Access
  • The Person Behind the Press Pass
  • Developing Your Nose for News
  • Building a Relationship With the Media
  • Marketing Story Ideas to Reporters
  • When Reporters Visit Your School
  • When Crisis Strikes
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