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Digital and Print Sales Surging for Publishers

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The school publishing industry appears to be reaping benefits from rebounding state and local budgets, increased demand for materials aligned with the common-core standards, and the continued evolution from print to digital products.

Sales for print and digital instructional materials in schools jumped 25 percent in September and 9 percent in October over the previous year, according to the Association of American Publishers. Overall, year-to-date sales for 2013 were up 7 percent.

In 2010, shortly after the official end of the Great Recession, sales of instructional materials crept up about 1 percent. But they plunged 12 percent in 2011 and 15 percent in 2012, according to the association.

Vol. 33, Issue 17, Page 4

Published in Print: January 15, 2014, as Digital and Print Sales Surging for Publishers
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