News in Brief
Digital and Print Sales Surging for Publishers
The school publishing industry appears to be reaping benefits from rebounding state and local budgets, increased demand for materials aligned with the common-core standards, and the continued evolution from print to digital products.
Sales for print and digital instructional materials in schools jumped 25 percent in September and 9 percent in October over the previous year, according to the Association of American Publishers. Overall, year-to-date sales for 2013 were up 7 percent.
In 2010, shortly after the official end of the Great Recession, sales of instructional materials crept up about 1 percent. But they plunged 12 percent in 2011 and 15 percent in 2012, according to the association.
Vol. 33, Issue 17, Page 4Published in Print: January 15, 2014, as Digital and Print Sales Surging for Publishers