Standards Adoption Creates an 'Urgent Demand'

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To the Editor:

Beverlee Jobrack's recent Commentary "Solving the Textbook-Common Core Conundrum" (Aug. 8, 2012) underscores the importance of instructional materials in the successful implementation of the Common Core State Standards. In fact, K-12 publishers in the United States recognize they have a critical role to play in this historic transformation and are making huge investments in the development of instructional materials and digital learning systems coherent with the common core.

The adoption of the new standards is creating an urgent demand for a new generation of instructional materials and comprehensive support programs for students and teachers. This effort requires great amounts of knowledge, expertise, investment, and persistence to ensure new programs are built to align with the new standards and reflect their rigor and focus. Many of the latest programs consist of innovative digital and online learning resources that allow for personalized learning for every student.

The challenge does not stop at the creation of new instructional materials. Publishers are actively working with school districts to develop and introduce new professional-development programs that will help teachers embed common-core standards in instructional practice.

Finally, Ms. Jobrack is correct in her view that educators must make "careful, intelligent, well-considered selection of content necessary to meet the standards." Schools should seek and select materials that are effective. Publishers welcome the opportunity to share with educators their knowledge and accountability to the publishers' criteria for development of common-core materials.

Jay Diskey
Executive Director, School Division
Association of American Publishers
Washington, D.C.

Vol. 32, Issue 02, Page 20

Published in Print: August 29, 2012, as Standards Adoption Creates an 'Urgent Demand'
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