Report Roundup

Advertising in School

"School Commercialism: High Costs, Low Revenue"

Article Tools
  • PrintPrinter-Friendly
  • EmailEmail Article
  • ReprintReprints
  • CommentsComments

The amount of revenue that some of the largest school districts get from selling advertising space on school lockers, lunch trays, buses, and other areas is minimal compared with the budget gaps they are trying to close and the potential conflicts that could arise, according to a new report.

Public Citizen, a nonpartisan, nonprofit consumer-advocacy organization based in Washington, surveyed the nation's 25 largest school districts, finding only 10 that either maintain in-school advertising programs or are considering one. Of those that agreed to disclose information on their commercial advertising, the revenue gained fell below 0.1 percent of districts' overall budgets, the report said. For instance, Florida's Orange County public schools raised $500,000 in advertising over two years just .02 percent of its total budget.

Vol. 31, Issue 20, Page 5

Published in Print: February 8, 2012, as Advertising in School
Related Stories
Notice: We recently upgraded our comments. (Learn more here.) If you are logged in as a subscriber or registered user and already have a Display Name on, you can post comments. If you do not already have a Display Name, please create one here.
Ground Rules for Posting
We encourage lively debate, but please be respectful of others. Profanity and personal attacks are prohibited. By commenting, you are agreeing to abide by our user agreement.
All comments are public.

Back to Top Back to Top

Most Popular Stories