Report Roundup

Advertising in Schools

"At Sea in a Marketing-Saturated World: The Eleventh Annual Report on Schoolhouse Commercialism Trends: 2007-08"

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Pervasive advertising and marketing practices employed by businesses “reach into the lives of children and follow them to school,” concludes a new reportRequires Adobe Acrobat Reader.

The study notes that, in general, the boundary between advertising and editorial content is becoming less distinct, and the relationship between marketers and consumers more interactive.

“Today’s children live, breathe, and play with brands, and they find advertising integrated into the products they buy or that are bought for them: games, books, movies, the Internet, and television,” finds the 11th annual report on schoolhouse commercialism, released by the Arizona State University Commercialism in Education Research Unit.

Vol. 28, Issue 06, Page 5

Published in Print: October 1, 2008, as Advertising in Schools
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