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Attention to Ads Examined in Study of Channel One

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Students who watch Channel One programming in school remember a greater number of the advertisements than the news stories they see, concludes a report published in this month’s issue of Pediatrics.

The survey of 240 middle school students from a school in Washington state found that students remembered an average of 3.5 advertisements and 2.7 news stories per week from the programming. Channel One offers 10 minutes of news stories and 2 minutes of paid advertisements or public-service announcements each day in 350,000 classrooms nationwide.

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