Charts: A Bull Market

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Future Rewards

Eduventures, a Boston-based research firm, estimates that the revenue testing vendors could garner from state assessments will grow to $810 million by 2006. Data include for-profit and nonprofit revenues.


Market Players

Nine companies make up approximately 87 percent of the segment:

Major publishers
• CTB/McGraw-Hill
• Harcourt Assessment
• Pearson Assessment
• Riverside Publishing (Houghton Mifflin)
Nonprofit players
• Measured Progress
• Northwest Evaluation Association
Middle-market players
• Touchstone Applied Science Associates
• Measurement Inc.

SOURCE: Eduventures, 2004

Those Who Have

CTB/McGraw-Hill is the primary contractor for the most state tests within the K-8 range, while Pearson has the most contracts for tests within the 9-12 range. CTB/McGraw-Hill also has the most contracts for tests that span the K-12 range. Data were current as of August.


Vol. 24, Issue 14, Page 18

Published in Print: December 1, 2004, as A Bull Market
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