Media Column

Article Tools
  • PrintPrinter-Friendly
  • EmailEmail Article
  • ReprintReprints
  • CommentsComments

The Learning Channel this month rolled out the first show of its new Saturday morning block of children's educational programming.

"Mad Math'' will teach fractions, decimals, and ratios to its target audience of 9- to 14-year-old viewers, using live-action characters, humor, and graphics.

The first half-hour episode aired May 9 on the cable-TV channel, with 12 additional shows scheduled for Saturdays at 9 A.M. Eastern time.

The "Mad Math'' episodes center on three students and an animated character who solve math problems.

The Learning Channel, which is available in about 17 million U.S. households, is developing a home video and book package tied to the series.

For the past nine months, the Russian State Radio and Television Company has been holding discussions with the Children's Television Workshop about a Russian version of "Sesame Street.''

C.T.W. produces the popular children's educational show seen on the Public Broadcasting Service in the United States and co-produces 13 foreign versions.

Last week in Washington, officials of C.T.W. and the Russian TV network appeared before the Senate Foreign Relations Committee's subcommittee on European affairs.

Oleg Popotsov, chairman of Russian State Television, requested that a small portion of economic aid under consideration for the Commonwealth of Independent States be designated to help get the co-production started.

Mr. Popotsov said the Russian network has the talent and the studios to produce a version of "Sesame Street,'' but it lacks the necessary startup funding. The network has been unable to find a corporate sponsor, he said.

Senator Joseph R. Biden Jr., the Delaware Democrat who chairs the subcommittee, said he believed that "American educational children's television may have something unique and valuable to offer in transforming the society of the former Soviet Union.''

The panel took no action on the groups' request.

A Christian parents' group last week announced a boycott of PepsiCo Inc. over its advertisements for Pepsi-Cola soft drinks on the "Channel One'' classroom TV news show.

Robert L. Simonds, president of Costa Mesa, Calif.-based Citizens for Excellence in Education, said the group objects generally to commercials in the classroom, as well as to several specific ads for Pepsi products that feature models in risque attire.

Mr. Simonds said his group has more than 900 chapters and 125,000 members.

Vol. 11, Issue 34, Page 11

Published in Print: May 13, 1992, as Media Column
Notice: We recently upgraded our comments. (Learn more here.) If you are logged in as a subscriber or registered user and already have a Display Name on, you can post comments. If you do not already have a Display Name, please create one here.
Ground Rules for Posting
We encourage lively debate, but please be respectful of others. Profanity and personal attacks are prohibited. By commenting, you are agreeing to abide by our user agreement.
All comments are public.

Back to Top Back to Top

Most Popular Stories





Sponsor Insights

Free Ebook: How to Implement a Coding Program in Schools

Successful Intervention Builds Student Success

Effective Ways to Support Students with Dyslexia

Stop cobbling together your EdTech

Integrate Science and ELA with Informational Text

Can self-efficacy impact growth for ELLs?

Disruptive Tech Integration for Meaningful Learning

Building Community for Social Good

5 Resources on the Power of Interoperability from Unified Edtech

New campaign for UN World Teachers Day

5 Game-Changers in Today’s Digital Learning Platforms

Hiding in Plain Sight - 7 Common Signs of Dyslexia in the Classroom

The research: Reading Benchmark Assessments

Shifting Mindsets: A Guide for Training Paraeducators to Think Differently About Challenging Behavior

All Students Are Language Learners: The Imagine Learning Language Advantage™

Shifting Mindsets: A Guide for Training Paraeducators to Think Differently About Challenging Behavior

How to Support All Students with Equitable Pathways

2019 K-12 Digital Content Report

3-D Learning & Assessment for K–5 Science

Climate Change, LGBTQ Issues, Politics & Race: Instructional Materials for Teaching Complex Topics

Closing the Science Achievement Gap

Evidence-based Coaching: Key Driver(s) of Scalable Improvement District-Wide

Advancing Literacy with Large Print

Research Sheds New Light on the Reading Brain

Tips for Supporting English Learners Through Personalized Approaches

Response to Intervention Centered on Student Learning

The Nonnegotiable Attributes of Effective Feedback

SEE MORE Insights >