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Grand Metropolitan P.L.C., a giant London-based food and retailing conglomerate, last week announced a partnership with 11 schools across the United States to boost career education in the elementary grades.

The company's "Kids and the Power of Work," or KAPOW, program vail be led by volunteers from Grand Metropolitan's U.S. subsidiaries, which include the Pillsbury Company, the Burger King Corporation, the Haagen-Daaz Company, and Heublein Inc.

The program will combine classroom instruction about the world of work with visits to Grand Metropolitan worksites, said Ian A. Martin, the company's chief operating officer.

"It's a simple concept, but we believe it is substantial in content and impact," Mr. Martin said at a press conference in Washington launching the program.

Deputy U.S. Secretary of Education David T. Kearns lauded the program, saying "this type of partnership will make a difference."

Career-education experts said there are many such programs at the secondary school level, but that the KAPOW program is perhaps the first to stress the importance of work to students in the early elementary grades.

The KAPOW program initially will focus on 2nd-, 4th-, and 6th-grade students in 10 communities where Grand Metropolitan has facilities, ranging from Burger King headquarters in Miami to an ALPO Petfoods Inc. facilty in Allentown, Pa.

Other schools participating in the program are in Wellston, Ohio; St. Louis; Watsonville, Calif.; Denison, Tex.; Belvidere, Ill.; Teaneck, N.J.; Hartford, Conn.; and Minneapolis.

Vol. 11, Issue 20

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