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Concerned about predictions of an impending teacher shortage, a teacher-recruiting firm has joined forces with the advertising industry's chief public-affairs organization to create a national media campaign designed to persuade young people to choose precollegiate education as a career.

Recruiting Young Teachers Inc. of Princeton, N.J., a nonprofit recruiting firm, and The Advertising Council Inc. of New York City will offer the press a preview this week of the $200,000 campaign, which will in6clude television and radio commercials, and print ads promoting the theme: "Reach for the Power--Teach."

The project, which is expected to run for at least two years, will be aimed at high-school and college-age youths. Pam Freeman, a spokesman for the Advertising Council, said, "We want teaching to be able to compete with other careers in the minds of these young people."

The idea for the campaign was put forward in 1986 by John C. Esty, Jr., president of the National Association of Independent Schools. He has spent the last year gathering support for it.

The advertisements will include a toll-free number--1-800-45TEACH--that those interested may call for more information about the profession.

Vol. 07, Issue 22

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