Pregnancy-Prevention Ads Are Directed at Teen-Age Boys
Teen-age boys are the focus of the latest series of posters and advertisements produced by the Children's Defense Fund in a multi-media campaign designed to help curb the teen pregnancy rate.
The public-service ads, which follow an earlier series targeted at girls, highlight unwelcome consequences of adolescent fatherhood. One ad, depicting a young man holding a baby, carries the headline "An extra seven pounds can keep you off the football team"; another shows a youthful couple with an infant, under the message "Don't let a hot date turn into a due date."
"Nearly two-thirds of American male teen-agers are sexually active, and too many of them are not asked or refuse to accept responsibility for preventing teen pregnancy," said Marian Wright Edelman, president of the cdf, in a statement accompanying the release of the series.
The organization also released an ad warning young people about acquired immune deficiency syndrome and other sexually transmitted diseases. The headline reads, "Sleep around and you could wind up having more than a good time."
The posters were scheduled to begin appearing in buses and subways in Washington last week, and plans are under way for nationwide distribution of the materials.
Vol. 07, Issue 07