Advertising Campaign To Promote Voc. Ed.
New Jersey has initiated one of the first statewide efforts to publicize vocational-educational opportunities through the local media.
The publicity efforts, to be coordinated by 22 local vocational-education leaders, will include identifying 15 to 30 major businesses and industries statewide that would be willing to sponsor advertising on vocational education in inserts and special-feature sections of newspapers.
The group plans to run a large insert in the state's major newspaper, the Newark Star Ledger, this month and to develop a media package designed to promote feature stories on vocational education.
Idea Conceived in 1977
William Lawlor, a marketing and distributive-education teacher for Matawan Regional High School, originally conceived the idea in 1977 to inform local businesses about vocational-education opportunities in his district. Mr. Lawlor, who will coordinate the statewide project, said new laws governing vocational education and the fact that people know relatively little about the programs prompted him to bring his proposal to the state.
"From our perspective, it is the ideal way to make employers more aware of the product vocational-education programs can deliver in the form of a skilled workforce," said John Wanat, director of program development and innovation for the New Jersey Department of Education's division of vocational education. "It will also help state and local educators acquaint parents with our programs and the promise they hold of successful careers for their children.--at