• What is the Teacher Professional Development Directory?
The Directory is the only integrated print and online directory of K-12 professional development products and services. It is published twice-a-year by the editors of Education Week, Digital Directions, and edweek.org. The Directory is available in print within the Teacher Professional Development Sourcebook, and is always available online at www.teachersourcebook.com/directory.
Listing your company in the Teacher Professional Development Directory makes it possible for educators to find out about your company and contact you for more information. The Directory visitor is typically looking for specific information to guide them in purchasing K-12 products and services. Many of them are ready to make a purchase.
The print and online Directory reaches a large audience of K-12 professional development decision makers: Print: Your print listing will be available to every K-12 curriculum supervisor in the U.S., plus teacher-leaders and principals from the nation's largest school districts (150,000+ print subscribers) Online: Your online listing will reach several thousand visitors every month.
Basic Listing: You can create a free Basic Listing, which includes your company name, Web address and a 100-character description. Classic Listing: Increase exposure to your products and services with a Classic Listing. This includes a 4-color logo, a 250-character description, preferred positioning in the online Directory, a direct sales contact name and email address, along with your company name and Web address. Just $395 for six months! Classic Listings appear in both the online and print Directory. Priority Listing: Dramatically increase exposure to your products and services with a Priority Listing. This includes a 4-color logo, a 125-word description, top positioning in the online Directory, a direct sales contact name and email address, company name and Web address, and an extra page where you can provide even more details. Just $795 for six months! Priority Listings appear in both the online and print Directory. Company Spotlight: This online enhancement is available on a first come, first served basis. Spotlights are 120x60 online display ads that we create for you. They feature your logo and company name and link to your website. Spotlights run on the Directory home page and on category pages. Just $495 for six months!
If you want your listing to stand out from other companies in the Directory, we recommend that you choose a Priority Listing. By enhancing your listing, you can give prospective buyers additional information about your company and your offerings and make your listing "pop to the top" when it is displayed in the search results.
Yes, you may have multiple Priority Listings. This can be especially effective if your products/services fall within more than one category, e.g., math and science, and you want to be sure your listing is prominently displayed in each category.
You will probably set yourself up as the Administrative Contact. This means that you will be the person who we contact when we approve your listing. You will use the username and password to log in and add, edit, and delete listings.
You can see the Categories on our Directory home page at www.teachersourcebook.com/directory. These make it easier for buyers who are interested in specific kinds of products and services to search on the appropriate category.
A logo can be a real attention-getter. You can include a 4-color logo if you choose a Classis or Priority Listing. When your listing is displayed, your logo or other graphic will be shown as part of the listing.
• How can I arrange for my listing to appear at the top of the search results list?
Very often, more than one vendor will be listed when a site visitor searches for information in a given category. You can guarantee that your listing will appear toward the top of the search results list by creating a Priority Listing.