News in Brief
Austin District Hires Marketing Company
The Austin, Texas, school district has hired a marketing firm to help boost student enrollment.
The school board approved a $350,000 contract with Sanders/Wingo Advertising Inc. to serve as a marketing consultant for the district, which has seen enrollment dwindle by 3,000 students over the past three years.
The 83,688-student district hopes to attract students who currently attend private and charter schools, as well as those who attend other districts.
Vol. 35, Issue 15, Page 4