Startups Target Teachers as 'Consumerization' of Education Emerges
Jeremy Friedman, 25, the chief executive officer of Schoology, in his Manhattan office, created a product that he markets directly to teachers.
—Emile Wamsteker for Education Week
Before the 2011-12 school year, a high school journalism student interviewed Keith Pomeroy about the technology tools used in the Olentangy school district, the Ohio system where Mr. Pomeroy is director of technology.
When the student asked about Schoology , the online course-management system many teachers in the district were using, Mr. Pomeroy found himself at a loss for an answer.
"I looked around my office and asked, 'Does anyone know what Schoology...
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