Demystifying ESEA: Companies See Opportunity

Superintendent Paul W. Doerrer walked into his office the morning after Congress passed the "No Child Left Behind" Act wondering how his district would ever be able to meet all the new requirements.

Then he spotted a brochure on the fax machine with an offer to solve his problems. A company he hadn't heard of before was offering workshops for school district administrators that promised to explain the law's requirements. Mr. Doerrer remembers thinking: If the federal government hasn't yet offered any official guidelines on the legislation, how could an outside company be ready to advise districts?

"I got a kick out of that, and just tossed it out," said Mr. Doerrer, who runs the 6,590-student Ritenour school district in St. Louis, of the solicitation. "I chuckled to myself about how they were all ready to go the instant it passed. You...

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