Vocational Education
New Image: The Association for Career and Technical Education plans this spring to launch a national campaign to change the public image of vocational education.
The Alexandria, Va.-based organization approved the plan at its annual convention and trade show held Dec. 12-15 in Orlando, Fla.
According to an ACTE working paper, "Building the Advocacy Army," the association is partnering with a communications firm to "re-brand" vocational education. ACTE leaders say the higher-level technical and thinking skills that are taught in today's vocational education programs are at odds with the public's image of...
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