After Anti-Smoking Effort, Fla. Youths Light Up Less

A Florida program aimed at reducing smoking among students statewide may offer the first whiff of evidence that a combination of media campaigns, education, and increased cigarette prices can significantly drive down youth-smoking rates, a federal report suggests.

Just one year after Florida enacted a comprehensive, $70 million anti-smoking campaign directed at teenagers, adolescent-smoking rates in the state have registered the largest single-year drop--19 percent--in the United States since the 1970s.

In a study conducted by the Florida health department and published in the April 2 issue of the U.S. Centers for Disease Control and Prevention's Morbidity and Mortality Weekly Report , researchers found that the number of middle school students in Florida who said they had smoked cigarettes in the past month dropped from 18.5 percent in 1998 to...

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