Published Online: February 3, 1999
Published in Print: February 3, 1999, as Business



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Number Crunchers: Scholastic Corp. has acquired Quality Education Data, a Denver education-market-research firm, from Peterson's Inc. Terms of the agreement were not disclosed.

QED sells school databases, demographic information, and marketing services, all focused on K-12 education. The company's National Education Database is a list of U.S. and Canadian schools and teachers' names.

The company publishes frequently quoted research reports on the use of technology in schools, with such titles as Technology Purchasing Forecast and Educational Technology Trends.

Scholastic is a New York City-based children's publisher and media company. It publishes classroom magazines such as Junior Scholastic, as well as children's books such as the Animorphs series.

"Scholastic's acquisition of QED aligns with our continued commitment to developing high-growth technology products and services," Richard Robinson, the chairman and chief executive officer of Scholastic, said in a written statement.

Michael Brannick, the president and CEO of Peterson's, said in the statement that Scholastic "is more strategically positioned to support QED's continued growth."

Peterson's is a unit of International Thomson Publishing Co.

Focus on Teachers: Knowledge Universe, the Burlingame, Calif.-based company whose investors include former Wall Street financier Michael Milken, has created a new division to provide services to teachers.

Teacher Universe will provide technology planning, professional development, instructional tools, and other services, the company announced on Jan. 22.

Teacher Universe's technology-planning and professional-development services for educators were previously provided by the Education Marketplace division of Productivity Point International, another company owned by Knowledge Universe.

Knowledge Universe, a closely held company with annual revenues of $1.2 billion, has interests in a variety of education businesses at all levels, from early-childhood education to corporate training. In addition to Mr. Milken, the company's other leading investors are his brother, Lowell Milken, and Lawrence Ellison, the CEO of Oracle Corp.

Thomas J. Kalinske, the president of Knowledge Universe, said in the statement that the company's goal is "to become the leading provider of quality services and products to educators worldwide."

--Mark Walsh

Vol. 18, Issue 21, Page 9

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